Published on April 23rd, 2014 | by WMG Editor


How The Internet Changed The BBC

In developing cutting-edge research and thinking, the Business Innovation Group works with like-minded individuals and organisations in academia, industry as well as the public sector. The BIG Blog invites some of them to share their work and thoughts with us.

This month’s guest blogger is Lucy Hooberman, Professor of Digital Media and Innovation at WMG.

What have blogging and social media got to do with Business Transformation you might ask?

Well, one my of my projects charting the history of the BBC between 1994 and 2014 has started with a couple of blog posts looking at how organisations can “write themselves into existence” and therefore into history.

My project has started with a collection of oral history interviews, relying heavily on memory of the earlier period and articles and message boards of the period. I was instrumental in the BBC starting to blog publicly and we had many discussions about culture change both in terms of how we could speak to our audiences more directly and not have to rely solely on press officers and heads of department, and how they could speak back to us – for better or for worse.

All the research done would have been about numbers and engagement.  I wonder if anyone has ever looked at how blogging and internal wikis and blogs have changed how employees feel about being at work, how the organisations grow, and how end users in whatever sectors feel about the organisations that do.

Read Lucy’s BBC blog post: 20 years and stronger than ever, how the internet changed the BBC

Lucy Hooberman is Professor of Digital Media and Innovation at WMG, University of Warwick. Prior to joining WMG, she worked in the field of Innovation and Creativity at the BBC as part of the blue skies team set up to transform the organisation with the advent of the world wide web. She founded and set up the BBC Blog network which not only enabled the BBC to get into social media beyond message boards, but helped change culture and behaviour as it developed. She is currently working on a project with the BBC History Unit compiling the oral histories of those who helped establish what would become BBC’s first online presence.



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